Discuss Data

Additionally, you'll see these same metrics broken down at the keyword level:

ad group
Notice how the click and open estimates are much more accurate? That’s because the data is based on a maximum CPC of $2, here. Notice how those numbers change when we change the maximum CPC to $1?

google keyword ...

Do the top spots on Google seem inaccessible to you? Do the levers of natural referencing seem too numerous and complex to you? To simplify your (digital) life, we give you the 10 golden rules of SEO to apply to reach the top of the SERPs of search engines !

When it comes to digital visibility ...

Even if you update it every three months, the possibilities offered by a competitive matrix specific to your marketing campaign are invaluable.

You can focus your efforts on new target audiences, new keywords, and more. This will allow you to focus your marketing efforts and spend your budget ...

The most important point of vigilance concerns the format: the newsletter must be able to be consulted on all types of devices, especially on mobiles which represent half of the opening rate of emails. It can therefore be interesting to use emailing software in order to create, personalize and ...

You can find useful statistics on Statista , a global database platform containing studies, forecasts and statistics for almost every industry. Other useful statistics sites include the Office for National Statistics (if you are targeting a UK audience) and the US Census website (especially the ...

Source Statista: Business objectives of companies using artificial intelligence
The use of artificial intelligence by companies
Chatbot technology
Chatbots are reshaping the year 2021 and represent a real opportunity for companies to develop their performance through conversational marketing.

img ...

Basics for Shopping Ads Campaigns
If you run an e-commerce store, the most effective PPC ad format will likely be shopping ads, as they allow you to showcase your products directly in the SERPs with clearly displayed images and prices.

nike sneakers
While the basics of how shopping ads work are the ...

You can also use the "noindex" tag if you're building a page and don't want to launch it yet, or if you're writing a blog post that you're not ready to publish.

Despite our best intentions, implementing sitemaps can be problematic. Here are some common ones:

Empty sitemap
An empty sitemap error ...

Creating so-called lead magnets is part of the solution. But to drive the desired action, they need to deliver exactly what your customers want: at the right time and in the right place. This brings us to the importance of understanding the user journey and building your content marketing funnel ...

Another benefit of schematic markup is that it puts you on the right track:

get rich snippets,
get a knowledge panel,
appearing for some queries without brand specification.
Rich snippets are special search results that include information not found in your webpage's meta description. They might ...