Finding the Content Performance Metrics That Really Matter

[sharminakter]

Creating so-called lead magnets is part of the solution. But to drive the desired action, they need to deliver exactly what your customers want: at the right time and in the right place. This brings us to the importance of understanding the user journey and building your content marketing funnel around it. For example, if a piece of content wasn’t created with lead generation in mind, simply adding a CTA may not be enough.

To get the big picture, analyze your content and its historical performance by topic clusters. Group your similar posts into common themes, gather your blog performance data, and align your content creators and other stakeholders with the insights you’ve gathered. Then, stop focusing your efforts on content and content themes that aren’t driving business results.
Use the data gathered during this analysis to benin telegram number database decide which lead magnets to create. For example, if you see that a topical group of blog posts consistently performs better in terms of traffic and leads, you can redirect some of them to a BOFU (bottom of the funnel) content offer.
Personalize your content. Use your audience data and run A/B experiments to produce segmented content offers to appeal to each of your prospects.
Key tips for optimizing your content funnel to generate leads:

Assign a specific, measurable goal to each piece of content, make sure you do your best to achieve those goals (e.g. by adding calls to action, links, and rewarding workflows), and start tracking them.
Produce enough content for each stage of the funnel, create conversion paths, and guide your users through the buyer's journey.
Use predictive modeling to detect content that is already converting well and ensure a steady flow of traffic to it. You can also make sure your sales teams are aware of this content.
With big data comes big responsibility. Once you understand what your audience wants, it’s time to find the right metrics to measure whether your content is valuable enough.

While collecting quantitative data is a critical part of measuring content performance, most individual metrics are meaningless unless they are tied to their impact on your business goals.