Don’t forget your page titles and meta descriptions

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Even if you update it every three months, the possibilities offered by a competitive matrix specific to your marketing campaign are invaluable.

You can focus your efforts on new target audiences, new keywords, and more. This will allow you to focus your marketing efforts and spend your budget wisely.

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Creating a competitive matrix
When you run any online campaign, you need to determine portugal telegram number database all of your marketing opportunities. Using competitive analysis tools is a great way to identify how your competitors are performing online.

Below are a series of competitive matrix tools to help you conduct different types of competitive analysis. To put these tools to the test, we used Nike as an example.

Market Explorer
The Market Explorer tool is a great way to generate a growth quadrant to visualize the competitive landscape. Here is the growth quadrant for nike.com in France. The growth quadrant identifies four segments:

Niche players : These companies are typically players that may have less traffic than Nike but are growing.