Explore Shopping Ads Deeper

[sharminakter]

Basics for Shopping Ads Campaigns
If you run an e-commerce store, the most effective PPC ad format will likely be shopping ads, as they allow you to showcase your products directly in the SERPs with clearly displayed images and prices.

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While the basics of how shopping ads work are the same as search ads, there are a few subtle differences you should be aware of. The main one is that you can’t specify your own keywords for this campaign type (but you can control visibility with negative keywords).

Shopping ads are triggered by terms related to your product name, description, and landing page text.

Google Merchant Center
To run Google Shopping ads (and take advantage of the france telegram number database benefits of free product listings), you'll need to create a Merchant Center account to place your products in Google.

To launch a shopping campaign, you will need to add products manually, or via a product feed from your website (recommended).

merchant center
Product flow
While this isn't the only way to load products into Merchant Center, it's generally more convenient to use a product feed that includes data about each item, including product name, description, image, price, unique identifiers, category, and more.

Depending on the e-commerce platform you are using, you can export a product feed quite easily, although sometimes you will need to work with your developer to achieve this. But in any case, make sure you follow the required specification .

Using shopping campaigns as part of your PPC campaign for your ecommerce store can generate some really nice returns, but to get the most out of them, you'll need to get familiar with the platform and learn how to optimize feeds and manage these campaigns.