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You can find useful statistics on Statista , a global database platform containing studies, forecasts and statistics for almost every industry. Other useful statistics sites include the Office for National Statistics (if you are targeting a UK audience) and the US Census website (especially the QuickFacts section ) for US-based businesses. There are similar government sites in other countries (editor's note: INSEE in France).

5. Make the hook obvious

The statistics we just mentioned are a good example of a "hook." One of the most important things a journalist learns is how to get readers interested in a story.

The average reader doesn't care that financial company A latvia telegram number database has just launched a new retirement product that tracks international markets.
Readers may be interested in the fact that nearly 50% of Americans have less than $100,000 saved for retirement: Financial Company A's product offers a low opening balance and flexible monthly payments, making it easy for anyone, even low-income earners, to save.
The essence of the press release remains the same. The difference is in the hook. When writing a press release, it is essential that you explain why the journalist, and ultimately the reader, should be interested in this new product or service.

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Anchor things in the season

Another good example of a hook is a seasonal event or “National Dog Day.” No matter what you sell or produce, there’s most likely a day associated with it. If you run a dog boarding business, you might find it helpful to talk about National Dog Day (September 23rd in the United States).

Look through the national holiday calendar and make a list of little-known days that you can use to draw attention to your business.