Select a day, time and frequency of sending

sharminakter · Post by **sharminakter** » Sun Feb 02, 2025 4:09 am

The most important point of vigilance concerns the format: the newsletter must be able to be consulted on all types of devices, especially on mobiles which represent half of the opening rate of emails. It can therefore be interesting to use emailing software in order to create, personalize and optimize your marketing emails easily.

5. Test the newsletter
A/B testing is a technique for testing several variables of a marketing content. It is useful to use it when creating a newsletter in order to be sure to make the best strategic choices. Thanks to an A/B test, it is possible to compare the performance of several objects or CTAs and therefore optimize the opening and conversion rates of a marketing email.

The compatibility of the newsletter with the various existing email providers should also be checked. With HubSpot, it is possible to easily carry out tests to ensure that the marketing email will be displayed correctly in the subscribers' inboxes.

6.
The frequency of sending a marketing email must be in netherlands telegram number database line with the objectives. To highlight blog articles, a company will opt for a weekly or bi-monthly frequency. On the other hand, to develop its brand image through the story of its commitments, a quarterly frequency will be more appropriate.

As for the best time and day to send, you need to take into account the company's sector of activity and the target audience. However, according to a study conducted by Sendinblue , Tuesday and Wednesday are the best days to send, across all sectors. In addition, 10 a.m. or 3 p.m. are the ideal times.

7. Respect the GDPR
It is essential to obtain explicit consent from an Internet user before sending them a newsletter. In addition, the newsletter must contain a link to unsubscribe. In 2019, according to a study conducted by Check Point Software and relayed by Affiches Parisiennes , 75% of companies believed that the entry into force of the GDPR had had a positive impact on consumer confidence.