Discuss Data

We need to collect data in a dashboard or document that will help us interpret whether our content strategy, actions and measures in place are working or whether we need to make any adjustments.

For example, it is interesting to compare the beginning of the platform implementation and after a few ...

Other ways to optimize your positioning on Amazon to get on Alexa's radar is to include high-quality images in the product sheet, as well as following the classic SEO recommendations: title and description that include keywords and very detailed information about the product.

If you have an e ...

This is the main idea you should focus on: quality content should offer something to your Buyer Persona.

Is your neighbor next door your Buyer Persona?

And your cousin from Burgos?

And the former coworker?

And your partner?

If the answer to the above questions is no, take them all out of the ...

Google provides a simplified step-by-step guide for advertisers to provide key data.

In our experience, the key to success lies in two points:

The objective of the campaign.
Selecting search phrases.
Therefore, we are going to explain what you should take into account in each of the steps, with ...

Your customers are already there, typing information that interests them into their search engine, clicking on topics that interest them, or watching videos that make them laugh.

Through audiovisual content, business owners, creatives, professionals and amateurs can teach, entertain, amuse and help ...

We cannot forget the most traditional street marketing: posters.

This section would include all those actions that, although they take place on the street and are visual, do not stray too far from more conventional advertising.

It is true that they lose some of the power of surprise but even so ...

After the above, we can filter by volume, group them by different services, in short, do what best suits us at any given time.

Of course, the process will have to be repeated for each target market and the competitors will not necessarily be the same (quite the opposite, generally the more niche ...

If your business does not appear in Google Maps searches and you don't know what to do, don't worry because in this article we are going to discuss the importance of Google My Business reviews for your company's local SEO.

In fact, we will show you how to get reviews on Google My Business and what ...

All the steps to follow and the advice I have given you throughout this post are aimed at helping you build a complete blog, taking into account the fundamental aspects of managing a professional blog.

However, it is also important to take into account the most common mistakes we make when we start ...

If you're not careful, you'll end up sending conflicting signals and possibly risk attributing ranking signals to your home page.

The noindex attribute should be used with caution when you need to solve cannibalization problems caused by low-quality content that has no inbound links and receives ...