This section would include all those actions that, although they take place on the street and are visual, do not stray too far from more conventional advertising.
It is true that they lose some of the power of surprise but even so, well planned, they manage to capture the audience's interest.
They work especially well with brands that have already won over their audience or when we customize campaigns to suit the audience.
An example that I love is how Ikea personalizes its signs in Asturias.
Street Marketing - Ikea Asturias Example
Combining personalization and internationalization, I can't help but highlight this great Sephora campaign.
This is a very striking example because instead of having a campaign that is personalized to target the international user in their own destination, a unique campaign is generated that seeks to attract the international public on site .
This action, which sought out the coolest tourists in Barcelona, focused on English, Chinese, Japanese, French people...
An example of internationalization without moving from our location.
Youtube video thumbnail
4.- Alteration
These are all actions that base their impact on altering any part of the philippines telephone number street furniture.
For example, those that include messages painted on zebra crossings or those that completely decorate an entire subway station.
We also include here all those actions that place “strange” elements in the middle of the urban environment.
For example, when Madrid was filled with sculptures representing iconic elements of the Harry Potter saga to promote its exhibition.
Street marketing - Harry Potter example Madrid
By the way, this was not even close to the first time that the Harry Potter universe used a powerful street marketing campaign to promote itself.
In New York, the wizarding world did not take to the streets but to the subway to promote the premiere of "Fantastic Beasts and Where to Find Them"
Street marketing - Harry Potter New York example
5.- Experimentation
These types of campaigns are the ones that have made the most use of new technologies, as they make them the center of their actions.
For example, these are all those that use tactics such as creating immersive experiences, using 3D glasses, etc.
An international example that was taken to major cities around the world is Netflix's Stranger Things Experience, in which they used virtual reality glasses to transport the audience to the Upside Down.