Through audiovisual content, business owners, creatives, professionals and amateurs can teach, entertain, amuse and help others.
Mercedes Benz, for example, bet on entertainment.
He created a campaign called Loki, which is the story of a Siberian shepherd dog and his owner.
In the video, they anecdotally show the time they spend together since they go out in the car through a beautiful landscape of snowy mountains where they play, run and ski through the white mountains.
To this they added a 360º video, with which users can interact, admiring number code philippines the landscape, the dog and its owner in multiple directions and combinations while highlighting the product, that is, the Mercedes vehicle.
With this, the video went viral, obtaining more than 110 million views on YouTube, 173 million impressions, 2.3 million likes and comments in total from the campaign including Instagram.
All of this added up to $4 million in Earned Media .
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Mercedes Benz achieved these results precisely because it did not try to sell the car by showing its fabulous qualities for winter weather, but instead entertained its audience and millions of people who adored the cuteness of Loki and his owner Kelly Lund for the beautiful snowy landscapes.
Video makes it easier to awaken emotions and humor increases sales
One of the most effective techniques for video and viralization will always be a sense of humor. Anything that makes people laugh and makes a funny impression will increase the chances of reach and impressions and, therefore, greater chances of sales.
Campaigns that have put this ingredient first have achieved spectacular results.
Honey: Stop wasting money
The Honey app, with its “Stop wasting money” campaign, made a video that not only showed the main use of its product, but also made its audience laugh with an exaggerated fact about a dad hoping to find a discount coupon for pizza.
Watch it here: