If you have an e-commerce site but you don’t work with Amazon… you may want to consider starting to operate on this platform.
This giant accounts for approximately half of the global e-commerce market.
If you occupy a place on that platform and work on your strategy, a part of that pie will go to you.
Service companies
If you are a service provider, it is more difficult to get Alexa to recommend you, especially since there is not much information available about the criteria Alexa uses to select recommended places.
In this case, creating your own skill to connect your services to Alexa may benefit you more than anything else.
If you're not up for it, make sure to use Schema markup on your website to help the search engine understand its structure and content.
SEO Tips for Google Home
If you have worked on your SEO strategy for Google, all you have to do is improve and remember that smart speakers drastically limit search results.
So, if the SEO recommendation for written searches is to try to have your result appear in the top ten, when the search is made through a smart speaker, the response will include three results at best, and a single result most of the time.
That's why it's no longer enough to have good SEO, you have t philippines phone code o be excellent!
Apart from a content strategy based on long-tail keywords and user search intent, the most popular tips are to improve your backlink profile and the loading speed of your site.
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ADS illustration
Implementing Schema markup will also benefit you in this case.
Another essential factor to take into account is geolocation.
The location of your business largely determines whether it is a relevant result for the user searching.
Carrying out local SEO strategies will allow Google Home to identify your business as a good option to display in its response.
The key points are to create an optimized Google My Business profile by filling in all the information and using the keywords, promoting customer reviews and regularly publishing offers and news.
Here you can find more information on the topic of geolocation and Google My Business .
What do you think about smart speakers? Do you think they are important for your brand and strategy? Why? I look forward to hearing from you in the comments.