Of course, the process will have to be repeated for each target market and the competitors will not necessarily be the same (quite the opposite, generally the more niche the sector, the more local the players are).
At this stage, if no team member is a native or knows the local reality well, it is important to have feedback from someone who does.
The above is important not only to include competitors, but also to evaluate the extracted keywords since it is possible that interesting keywords are missing, as well as other ways of naming services or needs that our startup can cover and that none of the current players are using.
This is more frequent and necessary in smaller and/or less known markets or where almost all of the main players are not local.
However, if our domain is already present in a market and we know our competitors but we want to increase our organic visibility share, a great option that SEMrush offers us is through keyword gap analysis.
SEO for International Startups - SEMrush Keyword Gap
First we enter our domain, then that of our competitors and before code phone number philippines each of them, we select “common keywords”
This way, we will be shown all the keywords that we share with each of them.
You can see 5 domains at a time, so if you want to target more competitors, you should repeat the process more times, just as you will have to repeat it for each country.
In the following example we can see what happens if we do this exercise for the Iberdrola corporate website, comparing it with the keywords of other corporate websites in the sector in Spain:
Be careful, this way we do not discover new keywords, thanks to which our competitors are getting traffic and we are not.
To do this, we will have to select another option before each domain, the “show exclusive keywords” option.
In this way, we will have access to a large number of exclusive keywords for each domain that we are analyzing.
Now we can start choosing among these terms those that fit our business, filtering for example by searches with a high volume and a low level of difficulty.
In other words, those that are most likely to attract your traffic.
To do this, advanced filters can be set up, for example selecting keywords with a search volume greater than 500 and excluding those with a keyword difficulty level greater than 60.