In our experience, the key to success lies in two points:
The objective of the campaign.
Selecting search phrases.
Therefore, we are going to explain what you should take into account in each of the steps, with special emphasis on those two.
If it is a new Google Ads account, Smart campaigns are the type of campaign that is created by default.
If the account already exists it is not so intuitive and you have to go to create philippine area code a new campaign and select the smart campaign.
The first and most interesting thing is that these are campaigns designed for companies with or without a website, with or without a Google My Business listing, with or without a telephone number.
In other words: for all types of companies.
This greatly expands the range of potential advertisers because, in addition to setting the campaign objective to website visits (which has historically been the default option), you can also set the objective to “visits to the physical location” (with the Google My Business listing) or “phone calls” (simply with a phone).
This is very much in line with one of the trends in the industry, which is actionable ads that no longer require a website to generate the desired action.
Google Ads Smart Campaigns - Objectives
The next step will be to choose the geographic segmentation.
This is a relatively simple step in which you can select specific locations where you want the ads to appear or a radius on the map.
At this point, the advice is to start conservatively and gradually expand the geographic scope to advance through the areas of influence closest to the business.
Especially when it comes to local businesses such as restaurants, car dealerships or similar that should focus on their radius of influence.
To learn more about local businesses and Google Ads, you can check out the following webinar.