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Check out 70 KILLER ideas to post on your social media today. Keep your followers engaged and build buzz around your brand.

4. Content partnerships and influencer marketing are on the rise
If you want to grow your audience, content partnerships and influencer marketing are the way to go. But the ...

Offer online tours through social media
Long before students contact your admissions office and share their interest in attending your school, they will be imagining themselves on your campus. Make it easy for them by offering online tours that showcase different parts of your school.


Allowing a ...

Websites that use their blogs to develop a theme and then link to that content from relevant pages are good at meeting their customers’ needs. On service pages, you can link to a blog post that explains more about your process and what to expect. Blogs offer depth that you might not want to see on ...

Colleges and universities can showcase the career prospects that graduates have and the successes that these people achieve in life. It’s not just about careers. Some graduates lead nonprofit groups in their spare time or invent products or services that change the lives of others. These stories are ...

The cost of a marketing agency will vary depending on what initiatives you’re willing to start and how much groundwork you’ve done. One of the most expensive one-time projects is developing a customer-centric website with modern functionality and a user experience that generates more conversions ...

Hiring: Finding the right people is a complex task that can take months. If you have a growing business, you may not have a full-time HR team yet, which means you will have to juggle job postings, resume reviews, interviews, negotiations, and more. The time it takes to hire one person can take many ...

While email marketing is an effective tool for customer engagement, SMS can help your business easily engage with customers in a way that matches the way they interact with friends and family. Create your own text message marketing campaigns and engage with customers using two-way messaging. Pricing ...

Using your marketing dollars wisely means getting a clear understanding of what works for your business. To do this, you need to set up analytics for everything you do.

Track leads from the moment a customer visits your digital assets or website until their first purchase. Then continue tracking to ...

You may not think of your website as a digital marketing tool, but it is the foundation of everything you do. A well-designed, fast website offers higher conversion rates and better SEO rankings. Plus, your user experience is critical to your success.

WordPress offers a good foundation that most ...

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