Photos and videos in the classroom

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Colleges and universities can showcase the career prospects that graduates have and the successes that these people achieve in life. It’s not just about careers. Some graduates lead nonprofit groups in their spare time or invent products or services that change the lives of others. These stories are worth telling, too.

But when highlighting alumni, don’t put them on a pedestal. Keep belgium phone number list them real, understandable, and accessible. For prospective students, graduation dates are likely still far away, making it difficult for alumni content to resonate.


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This content is likely aimed at parents who want their children to succeed. But just because parents are more likely to connect with alumni than prospective students doesn’t mean you shouldn’t write content with prospective students in mind.


The whole purpose of a school or university is to educate people. Make sure you showcase the educational experience in your marketing, not just the fun students have. Capture the learning process with photos and videos.

But think about non-traditional classrooms where students learn without sitting at a desk. For example, if you can shadow a student throughout an internship to show real-world experience, that content can be effective, too.