You may not think of your website as a digital marketing tool, but it is the foundation of everything you do. A well-designed, fast website offers higher conversion rates and better SEO rankings. Plus, your user experience is critical to your success.
WordPress offers a good foundation that most marketers can easily navigate. With a custom template and managed hosting, your site will also be secure and load quickly. Just don’t use a free template or even a cheap free template, as they often contain junk or extra code that can slow down your site. And managed hosting ensures that WordPress and your plugins are updated for maximum security.
3. SEMrush
SEMrush offers keyword ranking information and can help you find new keywords that you have the opportunity to rank for. With this software, you will find a lot of valuable information, including:
Keyword Options
Keyword Difficulty
Keyword Options
Content ideas
Backlinks
Competitor Analysis
Local SEO
4. All in one SEO
You can get the top-rated WordPress plugin that will help you manage your SEO. Using All in One SEO (AIOSEO), you will get valuable information such as checklists that will help you fix on-page SEO issues and adjust your pages or articles to improve CTR.
The plugin is very affordable, with a free option. But once you find that you are ready to take your SEO to the next level, you can pay $49.50 per year for more advanced features.
5. Sprout Social Networks
Social media can be the most time-consuming activity marketers do on uruguay phone number list a daily basis. But using a social media management tool like Sprout Social can help.
Your business can organize content with a content calendar and control assets from a central dashboard. Publish or schedule content across multiple platforms with an easy-to-use web app.
Collaborate as a team when planning social media content and easily respond to messages from social platforms. Check out social media analytics to see what types of content work best for you.
6. Audience
Another aspect of social media is social listening. You want to find potential customers and understand the feelings that people share about you online. Audiense will help you identify and segment information about you from the Internet.
Using this data, you can create more targeted online campaigns and better understand your audience, including key information to create more effective customer personas.
7. Rebound
Create outstanding landing pages with Unbounce. You can use the tool to A/B test layouts, content, and media to better understand how to reach your target audience. Find out which elements work best to increase conversion rates.
This tool is also great for those with limited resources or design skills because the ready-made templates will help you get started quickly.