Using your marketing dollars wisely means getting a clear understanding of what works for your business. To do this, you need to set up analytics for everything you do.
Track leads from the moment a customer visits your digital assets or website until their first purchase. Then continue tracking to understand their ongoing value to customers. This will help you see which marketing ukraine phone number list initiatives are having the greatest impact on your business and your customer relationships.
To do this effectively, you need website analytics as well as a CRM like HubSpot. There are plenty of great free tools to help you start tracking your marketing ROI and managing follow-up with prospects who show interest in your business.
Marketing Initiatives with the Highest ROI
To understand why ROI is important and how to track it for your business, we'll look at the most important marketing activities you should be doing based on the ROI you can get.
Email Marketing : On average , for every dollar spent on email marketing, you will earn $36 . Email can help you connect with customers and reconnect even if you haven’t worked together in a while. A solid foundation in email marketing will help you build lead funnels and automatically contact potential customers when they show interest in your business.
SEO: Search engine optimization is about being there when your customers are searching for information related to your product or service. And by being there, you can reach those customers at a crucial time in their search for answers and begin a relationship. When done right, SEO delivers on the promises in search engine results. Page titles and meta descriptions match the high-quality content you deliver when a potential customer clicks on a result. Plus, your website has the necessary calls to action and contact information collection tools to take that relationship to the next level. SEO doesn’t work on its own, but as part of a larger online strategy. When done right, the ROI is powerful.
Pay-per-click (PPC) advertising: Just as SEO helps you be there when your customers need you, the same can be said for pay-per-click advertising , especially on search engines. These ads allow you to be very specific about who your potential customers are and what they are interested in. Targeted contextual advertising has an average ROI of 200 percent . This means that for every dollar you spend, you are likely to see $2 in profits. But you have to be extremely strategic and targeted to see such a remarkable ROI, which is why many companies try advertising and then quickly abandon it.