Discuss Data

Going on a wild goose chase to capture leads or set up a super booth at a trade show is all well and good, but it probably won't have a lasting effect.

Starting and professionalizing a Marketing idea, knowing who are the clients that will need you the most and focusing on them first to later ask ...

In this article we will focus on how Marketing helps B2B organizations based on the four most important strategic approaches: Growth, Positioning, Internationalization and Improving Customer Experience.

At BtrueB we are specialists in developing and adapting B2B Marketing and Sales Strategies to ...

Why, despite having been dealing with them for 20 years, normally the conversations always revolve around the same thing: Products, incidents, Celta, etc. But... What are their problems? What is their business? How do they see us in relation to our competition?

Incorporating their vision in an ...

The era of “kids on the street” is over. Yes, it is necessary to be on the street, but acting with focus and this is achieved by seeking information beforehand, interacting with other colleagues, listening to the customer and preparing questions.

The concept of consultative selling sounds very ...

which projects 3D models and has helped many industrial products to differentiate and make visible their contributions in aspects beyond the functional, such as energy efficiency.

We understand the Internet of Things as those physical cell phone number lookup philippines devices that receive and ...

With the last article of the year, we want to share with you all the 7 B2B Marketing Books that have given us the most this year. These are our recommendations whether you like B2B Marketing and Sales as much as we do or are simply looking for bibliography.

Reading is a fundamental aspect for any ...

client-supplier, as a joint relationship with a joint language: that of “my client’s client”, is smart to empathize with my client.

Gone are the days of leaving my product in the customer's warehouse saying "helping them beyond that is no longer my job."

customers and designing a tailored ...