Rethinking the concept of B2B strategy

[suchona.kan.iz]

In this article we will focus on how Marketing helps B2B organizations based on the four most important strategic approaches: Growth, Positioning, Internationalization and Improving Customer Experience.

At BtrueB we are specialists in developing and adapting B2B Marketing and Sales Strategies to achieve corporate objectives. We offer Marketing Consulting services specialized in the B2B and Industrial indonesia business email list environment. If you need help implementing a strategy, do not hesitate to contact us.

Contents hide
1. Rethinking the concept of B2B Strategy “post-covid”
2. 4 B2B Strategies
2.1. Growth Strategy



2.2. Positioning or Differentiation Strategy
2.3. Internationalization Strategy
2.4. Customer Experience Improvement Strategy
It has been proven that working with rigid long-term plans in an era where permanent change is the only constant leads nowhere. This rigidity “letharges and slows down” organizations. It makes them look excessively inward and does not allow them to adapt to change.