Incorporating their vision in an impartial manner is key to not drawing partial conclusions among a group of colleagues who, whether we like it or not, are conditioned.
Where, impartially and technically knowing what and how to ask, we how to get australia whatsapp number do research with interviews, surveys, focus groups, etc.
The idea we seek is to have a Buyer Persona and an idea of the Customer Journey of each priority segment and then incorporate it into the group.
Develop Ad Hoc Value Propositions
Rethinking and personalizing the idea of value based on what the B2B market segment wants is the next step. Thinking about how to segment B2B customers without getting there will not make sense.
Knowing our priorities and the needs of the segment(s), the next step is to work on how to solve them: The Value Proposition.
Perhaps this decision is the basis for how B2B clients are segmented today, defining that a professional or industrial client wants you to solve problems, help them sell or make their life easier. Can we achieve this only with products?