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Although the new social network has been in beta phase since last December, the application was launched on February 21, coinciding with the date of the celebration of the so-called Presidents' Day in the United States, which pays tribute to George Washington, the first president of the United ...

Today, Big Data has become an industry that has generated new jobs that require a series of skills in various fields, such as data analysis or programming. And precisely, one of the new professional profiles with the highest demand is the Data Scientist, who is responsible for translating large ...

“ In B2B, reputation and what people think of you weigh much more heavily than in B2C , where price often weighs more than reputation, even though the latter is important,” adds Hervás.

Personal relationships with clients
“In B2B, what is still fundamental is the most difficult thing today: having ...

Around 65% of the money in our country is moved by the senior generation, yet many brands continue to ignore them. The Miguel Ángel Furones Award, in addition to wanting to pay tribute to the ...


The Miguel Ángel Furones Award was created for two main reasons. The first is to keep alive the memory ...

The Roku Gin space, the premium artisanal gin created by the historic Suntory house, master distillers with more than 100 years of expertise, is located in the heart of ...

The Japanese are very proud of having four distinct seasons, and although autumn, winter and summer each have their own unique ...

Fear of lower income . 21% fear that their income will be reduced if they choose to start their own business instead of having a fixed salary from a private company or a public body.

Lack of ideas to start a business is the reason given by 13% of people for not starting a business. At this point ...

Cybercriminals spend an average of 79 minutes trying to access a company's sensitive data. In some cases, they do so in just 7 minutes.

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Data has become the main asset that many companies treasure. Therefore, the possibility of suffering a cyber attack that exposes this data is a threat that ...

In fact, 85 % of Spaniards are concerned about the possibility of being the victim of an online scam , according to a survey by Avast, which was reported by Indisa . Despite this, only 38% of those surveyed say they know how to protect themselves from an online scam. And only one in two (51%) knows ...

60% of customers feel like they are communicating with different companies when they speak to different departments. This is a risk that can ruin the customer experience.

Customer experience has proven to be an essential factor for the success of any company.

For example, it is estimated that ...

The afternoon is the period in which the fewest text messages are sent, although there is a spike between 8 and 9 p.m. , with more than 5 million text messages sent during that period.

The sectors that send the most SMS between 10 and 11 am are those related to leisure and retail activities , with ...