Miguel Ángel Furones Award: highlighting the importance of the 'senior target'

[ayeshshiddika11]

Around 65% of the money in our country is moved by the senior generation, yet many brands continue to ignore them. The Miguel Ángel Furones Award, in addition to wanting to pay tribute to the ...


The Miguel Ángel Furones Award was created for two main reasons. The first is to keep alive the memory of the man who was, until last year, one of the most representative figures in the Spanish advertising scene. A versatile and highly creative man, Miguel Ángel Furones was the global creative director of Leo Burnett Worldwide, a network with 96 advertising agencies in 94 countries, and non-executive chairman of the Publicis Communications Group in Spain. He also worked in all literary genres and even played a role in the film Isla Bonita.

The other reason for the award is to remind brands slovenia phone data of the growing importance of the senior generation and to highlight advertising campaigns that take them into account.


The why and wherefore of the Miguel Ángel Furones Award were explained at an event held at the Espacio Colección Solo by Francisco José González , former President of the Spanish Association of Advertising Agencies and co-founder, together with Agustín Medina, also former President of the Spanish Association of Advertising Agencies, Juan Ramón Plana , former General Director of the Spanish Association of Advertisers, Fernando Herrero, former President of the Advertising Academy, of the Presidentex initiative , a project in which Miguel Ángel Furones himself was also a part until his death last year.