Customer Experience: Is Your Business Two-Faced?

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60% of customers feel like they are communicating with different companies when they speak to different departments. This is a risk that can ruin the customer experience.

Customer experience has proven to be an essential factor for the success of any company.

For example, it is estimated that companies that implement a customer experience strategy see a 60% increase in customer satisfaction and loyalty , as we explained in this article .


However, there are many circumstances that peru phone data can ruin all our efforts and ruin the customer experience we have worked so hard to build.

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One of our goals should always be to make life easier for customers, which requires offering simple shopping experiences and good customer service . However, there are more and more communication channels, which can complicate customer service management and lead to uncoordinated experiences .

In this way, we must avoid appearing as a company without internal communication and with uncoordinated watertight compartments between which information does not flow.

While this may seem obvious, a recent study by Medallia , a SaaS platform for customer and employee experience management, reveals that 60% of consumers surveyed often feel like they are talking to different companies when addressing different departments.