Brand experience as a marketing strategy

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“ In B2B, reputation and what people think of you weigh much more heavily than in B2C , where price often weighs more than reputation, even though the latter is important,” adds Hervás.

Personal relationships with clients
“In B2B, what is still fundamental is the most difficult thing today: having relationships with your clients in your places of operation. That is, having them visit you in your factory , having them visit you in your showroom , having your sales team have a convention with different distributors… Everything that has to do with the approach is still much more powerful in B2B than advertising campaigns in specialized media, or even attending fairs. The relationship is very important in the B2B market. That does not mean that we should not bet on digital tools, but in B2B there is still nothing that beats a company going to visit another and telling them first-hand and showing them first-hand how it does things,” says Patxi Fernández.

The last part of the B2B sales funnel is the brand experience to close the entire process . In a B2B environment, working on the customer experience , what they find when they reach your website or south korea phone data your catalogue, is as essential as the entire previous process.

This is the area in which Wegetit , a company specialising in the digitalisation of commercial processes , works . As Iñaki Mukika , its CEO, explains, “we are not in the business of attracting contacts, but once the user reaches the client’s digital environment, we carry out the entire digitalisation of these processes. From the web, we develop the entire brand experience. We create business websites or land websites, which is the development of the entire brand experience in a digital environment, catalogue consultations , configuration of offers , purchase of products, all the operations that can be carried out. We also work on the development of product configurators .”