Discuss Data

Data has become a real obsession for the industry and there are so many opportunities for companies that no one wants to miss out on this new technology.

However, there are still many doubts about how to filter and manage the huge amount of information available so that it is really useful and ...

Adults (those with grey hair) may still worship as true gods the famous people of a lifetime, those who have achieved fame with the help of their profession (almost always related to the world of entertainment). However, the youngest (those who are insultingly so) do not idolize Hollywood singers ...

Google, Yahoo, Tuenti, Idealista, Fever, Wallapop. Although it may seem that these companies have nothing to do with each other, the truth is that they all have one thing in common: Bernardo Hernández's influence .

The long career of this Spanish entrepreneur has led him to climb the ranks to reach ...

Facebook , YouTube , Twitter and Microsoft have decided to put aside their rivalry and have announced the creation of a group to combat terrorism . An agreement by which the four companies will collaborate to increase surveillance on their platforms , as well as to promote studies and work jointly ...

With marketers concerned about data verification when buying and selling advertising in the digital world, SpotX and Meetrics have decided to join forces to offer advertisers a new tool.

This is an additional verification of inventory and video audience behaviour data for advertisers in Europe and ...

July 11, 2017 will remain etched in Amazon 's memory for a long time. The e-commerce giant has lived up to its hard-earned nickname and has not disappointed with its Prime Day celebration .

A total of 30 hours (from Monday 10th at 18:00 hours) of shopping in which users of the Prime service have ...

YouTube has recently faced one of its biggest crises. Some advertisers began reporting that their ads were appearing next to videos containing violent content or related to religious extremism.

Google's video platform has had to launch a complete overhaul of its policies, giving advertisers greater ...

This article is full of references to Game of Thrones . Why? Because the world of marketing could easily be compared to the Seven Kingdoms. Competition, betrayal and loyalty are aspects that we can find in the day to day of the industry.

Competition is scary. There is always the risk that someone ...

Advertising across platforms is one of advertisers' favorite ways to showcase and promote their content. Now, data and measurement company Nielsen has decided to show the views of different videos distributed on Facebook , Hulu and YouTube .

In doing so, the company will help publishers better show ...

It is a fact that social media is a truly global phenomenon, but the rate of growth that the social bubble has achieved today is still surprising.

According to the latest Global Digital Statshot study, the number of social media users worldwide has already surpassed 3 billion.

A really high figure ...