Adults (those with grey hair) may still worship as true gods the famous people of a lifetime, those who have achieved fame with the help of their profession (almost always related to the world of entertainment). However, the youngest (those who are insultingly so) do not idolize Hollywood singers and actors as much as YouTubers like El Rubius , PewDiePie or Vegetta777 (names that sound completely like Chinese to those of a certain age).
According to a recent survey by German public broadcaster ARD, four out of five young people under 30 watch videos at least once a week on platforms such as YouTube .
There is a lot of money moving around in Google's famous video channel and those who have found its (incredibly) lucrative profusion there are doing everything they can to get clicks and viewers .
“YouTube is all about hits ,” media expert Bertram Gugel told RP Online . And these hits (even if they are bolivia phone number sometimes one-hit wonders) leave a lot of money on the table.
In 2015 alone, the booming video business on YouTube generated a turnover of 6 billion dollars . Music channels, video games, children's programmes and football channels have been the most successful on this platform.
However, not everything is rosy in the world of online video. Earlier this year, many YouTubers raised their voices to complain that their number of subscribers had dropped significantly. The culprit? YouTube's new algorithm for recommending videos .
“Help, my YouTube career is coming to an end ,” vlogger Kelly MissesVlog, for example, bitterly complained on camera. “I’m afraid to post new videos on YouTube. Every time I do, I lose subscribers,” the young YouTuber said. According to Kelly MissesVlog, YouTube hardly promotes her new videos. And the young woman’s assessments are in line with those of other (independent) experts.
Other YouTubers, instead of complaining bitterly, take the opportunity to criticize themselves (and even throw darts at their own profession) . “Instead of complaining that your videos no longer receive recommendations, make videos that viewers like and that they take the trouble to recommend to other users,” says YouTuber Julien Bam, for example.
For YouTubers, having a lot of viewers on their side is essential to get clicks and, at the same time, to appeal to brands. Depending on their popularity (translated into number of followers), a YouTuber can pocket up to 13,000 euros for a video (with a brand lurking in its entrails, of course).
The problem? In videos, content and pure advertising are sometimes completely indistinguishable from each other . And that is why YouTubers, punished (supposedly) by the platform that once made them famous, are often viewed with skepticism by some (those who are obliged to regulate the media).