Discuss Data

Let’s start by defining what a target market is . According to Damian Garza, “it is a group of users who meet different specific characteristics for the consumption of a product/service.”

For social media communication and strategy to work in the best way, it is necessary to identify the group of ...

Competitor analysis is essential for any company that wants to operate effectively in the market, gain a competitive advantage and achieve success. A study of this type allows to understand the market situation and identify other companies operating in the sector, so that entrepreneurs can better ...

Market research involves gathering information about the processes, phenomena and causes of a given sector.
Considering the time horizon, we can distinguish two types of market research: market data analysis and forecasting.
According to , research is divided into quantitative and qualitative ...

This can be achieved mainly by reducing production costs or cutting marketing expenses. Such a strategy makes it more likely that consumers will choose our product over other products of similar quality offered at a higher price.

An important advantage of this strategy is the increased demand for ...

Since 2017, dynamic changes have been observed in the Polish venture capital and startup market. In recent years, both private and public investors have shown increased interest in promising Polish tech companies.

The growing interest in investments in startups was particularly noticeable in the ...

A business plan is a comprehensive strategic document used to outline the vision, goals, and strategy of your business venture. It is a detailed action plan that will help you understand how you will run your business and achieve success.

A business plan consists of several elements that help ...

Artificial intelligence has become one of the most important tools in today's business world. Its potential to optimize processes, create new solutions and increase efficiency is enormous. Implementing AI in a team may seem like a challenge, however, it can bring numerous benefits.

To implement AI ...

Marketing may proclaim the department's successes in such a situation, even though the impact of the actions taken does not improve, but actually worsens the business, negatively affecting the morale and motivation of the sales force. In such a situation, the conversion rate of marketing qualified ...

The process of removing backgrounds from images is based on a sophisticated technological foundation, moving away from any improvised method. It is carried out thanks to the combination of two key elements:

First, artificial intelligence (AI) plays a key role. According to a Forbes report, 64% of ...