4. Augmented Reality (AR) Advertising

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This format represents a completely new level of multimedia advertising, where real and virtual objects are integrated using augmented reality technologies. Such advertising campaigns allow consumers to interact with the brand in a completely new format, which increases interest and involvement.
5. Pictures and graphics
Rich media banners, which contain static images and graphics, are also part ghana phone number list of this advertising format. These materials can be used on different platforms, from websites to social media. Although they do not have the same level of engagement as videos or animations, they remain one of the most popular tools for creating visually appealing advertising messages.
multimedia advertising
Multimedia advertising channels
Multimedia advertising can be placed on various channels, each of which has its own specifics and audience. Let's consider the main ones.
1. Social networks
Social media platforms such as Instagram, Facebook, TikTok, and YouTube are some of the most popular platforms for rich media advertising. Video, animation, and graphics are all well received by users on these platforms, and social media algorithms allow for precise targeting of ads to the right audience.