How to implement a conversational marketing strategy

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Creating meaningful conversations, whether with sales reps or chatbots, can convert visitors into customers faster than traditional marketing. In fact, customers are 63% more likely to return to your website after an engaging chat.

However, incorporating conversational marketing into your sales processes and customer journey can require some planning.

For conversational marketing to work smoothly, you need to create a user-centric experience rather than vp media email list just promoting products. Your sales, service, and marketing teams need to prioritize relationship building over transactions.

Check out this step-by-step approach to making your digital marketing strategy more conversational.

Step 1: Identify your goals and metrics first
Before you start building a conversation strategy, think about what the right approach will look like for you.

Do you want to increase sales with personalized product recommendations via Facebook Messenger?

Or maybe you're more focused on improving customer satisfaction and care about high conversation ratings?

Here are some metrics that can help you measure the effectiveness of your conversational marketing:

Sales and lead generation : Leads generated, conversion rates, or average order value
Engagement : Response times, number of interactions or messages exchanged
Awareness : Reach, impressions or click-through rate
Customer loyalty and satisfaction : Retention rates, customer lifetime value, CSAT or NPS scores