Advertising online is one of the most effective ways to drive traffic to your website and achieve even greater results. Google Ads is one of the best tools for this and you will find all the tips for creating the best possible campaigns in this article!
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What is Google Ads?
How does Google Ads work?
How to create a campaign on Google Ads?
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What is Google Ads?
To start successful campaigns on Google Ads, you must first understand that it is a sponsored links system, which works with PPC — 'Pay-Per-Click' — and has made a big difference in advertising for large companies.
This is because through the system, it is possible for ads to cyprus whatsapp data reach an audience that is the face of your business, so you do not waste time or money on people who do not have a great chance of becoming actual customers.
Basically, you define who to talk to, how often and under what conditions you want your audience to receive advertisements related to your service or product.
How does Google Ads work?
Google ads can be displayed in a variety of ways. This is because the tool is multi-purpose: it includes the search network, display network, and video. Ads can be displayed as:
search engine results related to the keywords used by users;
banners on specific websites targeted by you;
banners on different channels, segmented by the target audience's interest;
banners in applications;
banners on YouTube;
videos on YouTube.
A good ad needs to reach the ideal audience and Google Ads can be your ally, as you can target, segment and also measure the results of the campaigns.
With Google Ads, the advertiser has control over what was invested. You can configure investments per day, month, or for the entire campaign.
You will be charged when your ad receives clicks, a thousand impressions or, if you have set your campaign objective to conversion, when such conversions start to occur on your website or e-commerce site.
This way, you have control over your entire investment and don't have to worry about spending more than your previously established budget. Practical, isn't it?
How to create a campaign on Google Ads?
Google Ads, formerly Google Adwords, is always undergoing updates to make its usability increasingly intuitive for the user.
With it, you have the possibility to create campaigns by levels and sublevels (ad groups and the ads themselves). There, you will decide what your main objective is, target the ideal audience and configure the ads.
To learn all the details on how to advertise on Google, check out this other linked article and learn the steps on how to create a campaign on Google Ads!
Now, to measure the results obtained by Ads campaigns, Google Analytics is the best tool to monitor the traffic generated by ads on your company's website. This way, you will be able to understand the user's behavior on the page, after they click on the sponsored link directed to them.
This way, you have a 360º view of how your materials are impacting the public and how to optimize them, so that the user experience is increasingly assertive to achieve your conversion to customer.
15 tips for Google Ads campaigns
If you already know how to advertise, your question may be “how can I improve my Google Ads campaign?” or even “what are the best strategies for Google Ads?”. Check out the tips below:
Set a goal
Enhance the benefits of your products
Conduct a study of the public and create a plan
Meet the competitors
Draw up a strategy
Start the campaign
Do not use duplicate keywords
Organize keywords into smaller groups
Indicate negative keywords
Create different ads for each stage of the funnel
Try different copies and formats
Use keywords in your ad
Target your ads to the right page
Optimize your bids based on your audience's geolocation
Track performance
With that in mind, we have listed some good tips on the subject for you. Check it out!
1. Set a goal
There is no point in starting a campaign with the thought “I want to sell more”. You need to establish a quantity, a proportion, something plausible for performance analysis. This way, it is possible to measure results and when an objective has been achieved.
You also need to know how long it will take for this “sales increase” to be achieved. For example, I have a website that sells socks:
What results do I have today: an average of 300 daily visits and 2 sales;
My goal and deadline to achieve it: 3,000 visits per day in 4 months.
This type of planning is what will dictate how much you will need to invest. Remember: there is no point in creating big goals if there is no chance of directing investments in the same proportion.
Setting goals means creating viable strategies to be able to carry out what was initially planned.
2. Maximize the benefits of your products
For people to be interested in your campaign, it needs to be very objective and showcase the best of your product. Identify precisely what your product or service offers and its greatest qualities.
By studying your audience and understanding their consumption habits, you can understand what needs they seek to meet when purchasing products. When you see that your audience seeks comfort and practicality, find out how this fits in with what you offer!
On my sock website, for example, I won't sell silk or cotton socks, saying they're the best choices for summer.