9 Tips for Triggered Abandoned Cart Messages

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Why Track and How to Calculate Cart Abandonment Rate
Abandoned carts are important to track because they represent lost revenue. Knowing how many users don’t make it to checkout helps:

refine the marketing strategy;
find and fix technical problems when placing orders or making payments;
review pricing policy and delivery terms;
expand the range.
You can also use abandoned cart data to create a list of products that are most often abandoned. This will help you better understand your target audience and build a plan to bring customers back. By the way, it is users who visit from mobile devices who most often do not complete their purchases.

To calculate the abandoned cart rate, there is a formula:

Formula for calculating cart abandonment rate
For example, if 200 purchases were completed in an online store in a month, and 600 baskets were filled. You need to divide 200 by 600, we get 0.33. Subtract this number from 1, we get 0.67. Multiply by 100 and we get 67%. This means that 67% of orders in a month were abandoned.

Keep it simple. Keep your first abandoned cart email simple and polite. Remind the user of their unfinished order and include product images to help them remember what they left behind.
Give gifts. Sometimes, to return to checkout, the user needs bonuses. Offer a list of switzerland cell phone number promo code for a discount or a gift for an abandoned cart. But do not abuse this, so as not to teach customers to wait for good deals.
Offer assistance. 22% of users experience difficulties during the checkout process. Offer assistance, such as online chat or phone consultation. This will increase loyalty and improve the chances of completing the purchase.
Share value. Use content marketing to tell more about the products in the cart, give useful tips, or tell a story. This can interest the customer and encourage them to buy.
Dispel doubts. If the client doubts the purchase, tell about the quality of the product or the mechanism for protecting card data. Work with frequent objections.
Inspire. Sometimes a beautifully designed letter works better than words. Add visuals to inspire the customer to buy.
Set time limits. Provide a deadline for completing the purchase, after which the items will disappear from the cart. This will create a sense of urgency and encourage the checkout process.
Show concern. Remind them about the basket in a friendly, non-pressuring way. Show that you understand the situation and just want to help.
Test variations without mentioning the basket. Some brands don’t mention the basket directly. Show the items in it as popular choices or the highlight of your collection so that the customer sees their value in a different light.
We have a detailed article with examples of how different brands have implemented these ideas in abandoned cart emails .

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