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Elena Yunko, CEO of the Alendvik Group of Companies, shared her insights. The company manages a large chain of fast food cafes in Perm and the Perm Region. Subscribe to RB.RU in Telegram The past year and sanctions have caused a lot of trouble for entrepreneurs.

The vast majority of foreign companies, including morocco telegram database food suppliers and equipment manufacturers, have left the Russian market. This led to an increase in purchase prices - catering costs for production and transportation costs increased by 20-30% in 2023. Entrepreneurs were forced to change price tags, risking losing their audience.

In such moments, as in any crisis, creative people are on the front lines: PR specialists and marketers. While colleagues from the supply and finance departments are looking for ways out of the current situation, establishing connections with new suppliers and manufacturers, communications specialists are trying to retain the guest and his attention.