Such users still have a share of doubts and objections that need to be addressed in order to convince them to buy. If this works, the target action will take place. Cold leads This group contains users who are brazil mobile number list either not very interested in the product or not interested at all. They have not yet figured out for themselves how exactly the offered product can help them solve their problems, so they do not have much motivation to buy anything yet. Leads are also divided by effectiveness: Non-targeted leads Users leave a request for a product or service, but they are not the target audience that needs this product.
This can happen if a visitor left a request out of curiosity or in an emotional outburst, but does not confirm it in a conversation with the company manager or cannot remember it. Targeted Leads That same target audience, ready to make a purchase. Empty leads They submit applications with incorrect contact information, so there is no way to contact them. These may be banal machinations of your company's competitors, but no one is immune from them. Lead generation channels and tools Lead generation is possible from different online or offline platforms.