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Up to 100% cashback is also credited to a random category. It falls into the "super cashback drum" that is spun in the bank's mobile application. This amount can be spent on any purpose. On Topic: Cashback or…? The Impact of Short-Term Value on Long-Term Client Relationships in Insurance Intangible loyalty programs Non-monetary loyalty programs Non-monetary, or intangible, loyalty programs create an exceptional experience for customers, distinguish the brand from competitors, attract new customers, and increase the social significance of the brand.

The basis of non-monetary loyalty programs is non-material bonuses: access uae telegram number database to exclusive events (invitation to a closed screening of a film), personalized service, priority service. That is, instead of discounts and gifts, the client receives what is included in the circle of his values ​​and the brand itself.

The client becomes part of a community of like-minded people with certain beliefs and lifestyles. Therefore, non-monetary programs are often based on involving clients in healthy lifestyles, charity and environmental projects. According to observations, in 2024, companies began to use gamification more often as a non-monetary loyalty program: for example, you can complete a quest, play a game, do something for which you are awarded bonuses from the brand, get merch, points and other privileges.