Reduce marketing costs Another advantage of owned media, which does not incur advertising costs, is that it helps reduce the cost per acquisition (CPA) from a long-term perspective . Web advertising such as listing and display advertising is a method that can be expected to produce results in the short term, but advertising costs are incurred as long as the ad is continued. Paid media, which requires paying advertising fees, also incurs costs the longer the ad is displayed.
On the other hand, owned media can be set up with poland telegram data just a domain and server. Although it will cost a fair amount to outsource site creation and content creation, unlike advertising, which loses customers as soon as the budget is reduced, you will be able to steadily acquire customers if you can rank high in search results . <Image of owned media and advertising costs and traffic numbers> Owned media and advertising costs and traffic figures As such, although it takes some time for owned media to produce visible results, it is likely that the cost per customer acquisition will be lower than that of advertising in the long term .
Improve your brand The final benefit of a company having its own media is improved brand power. Because owned media is managed by a company, it can be said to be a means to directly communicate a brand image to the target audience, compared to earned media, which cannot be directly controlled. If you can effectively convey your brand message to users, you can promote awareness of your company and understanding of your worldview . In addition, by utilizing media owned by your company, such as social media and community sites, you can achieve cost advantages compared to paid media.