Decide what type of content you want to create Once you have your personas defined, it's time to decide what type of content you'll create. Typical types of content that can be published through owned media include: <Examples of types of content distributed through owned media> Column articles (BtoB and BtoC, mainly SEO content) Case studies (mainly in the BtoB area) Customer feedback (mainly in the BtoC area) White Papers (mainly in the BtoB area) etc. Determine what type of content is best suited to your products and services and your target audience .
For example, if you want to provide users with philippines telegram data know-how to solve their problems and issues, and lead them to purchase or inquire about your company's products or services, a column article or white paper (in the BtoB field) would be appropriate. Nile offers a variety of white papers for free as "useful materials." Nile's free useful materials Click here for free useful materials from Nile We recommend that you make your column articles SEO-oriented content based on keywords related to your concerns or issues.
By appearing at the top of search results, you can not only stabilize the number of visitors, but also aim to acquire many potential customers. In addition, if you want to convey the features and appeal of your company's products or services, it is also effective to convey their appeal through the voices of people who have actually used the products or services, such as case studies (in the BtoB area) and customer testimonials. Establishing a media management system In order to operate an owned media in a stable manner, the help of professionals in various fields, including content creators and designers, is required .