Test marketing automation in Carrot quest

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Benefits for business and advantages for the client
A customer-centric approach benefits both the customer and the company. And here's how it's expressed:

Increasing customer loyalty
Attracting new customers is expensive, so working with an already formed base is profitable for the company. Personal offers for different stages of interaction allow you to "return" customers . For example, a brand can offer newcomers promotional sets of its products, and regular customers a discount on their next purchases.

Example of personalization in a newsletter
The message in the letter can be personalized by mentioning the user's recent actions. For example, remind about an abandoned cart and show the products from it
Attracting new clients without additional investments
When customers are happy with a product, they leave referrals and recommend the brand to their friends. According to a study by FinancesOnline , products with good reviews are purchased almost 300% more often, and 35% of consumers are willing to pay more than they initially expected for a similar product with a higher rating.

Building trusting relationships
The same FinancesOnline study confirms that 89% of users read company responses to list of malaysia cell phone number reviews, and 23.5% expect to receive a response. This way, customers are assured that in case of a problem, the company will promptly respond and resolve the situation. This strengthens the intention to purchase a product or order a service.

Improving the company's internal processes
Customer feedback can often help identify weaknesses in manufacturing processes or products so they can be fixed. For example, customers of a company selling hand-held construction tools began complaining about the poor quality of axes and knives. After selecting 100 reviews on marketplaces and interviewing their authors, the team came up with a hypothesis: the quality was low because the handle was painted incorrectly. A general customer satisfaction survey confirmed this, so the company's team contacted the manufacturer to fix the problem.

Production of goods in demand
The customers themselves know best what product their customers want. Therefore, before introducing products to the market, a company can consult with its consumers to release a product that is in demand and needed. Let us recall the example of IKEA again, which offers customers to jointly develop furniture and interior designs.

All of these examples show how focusing on the customer and their needs helps businesses retain loyal customers, reduce the cost of attracting new ones, improve their products and services, and create those that are in demand.

It is important that a customer-centric company does not offer the client a benefit here and now, but rather shows why it is worth staying with it.