This is the most important aspect to work on here. Through link building , you increase the authority and relevance of your website , show that your brand has expertise in the subject and become a reference. Therefore, the more references you have, the better.
If the relevance of the site that points to yours is higher, you will gain respect and relevance. If it is lower, there is no problem. The only exception is in the case of links with themes that are very different from yours. In this case, the link building was done incorrectly. There is no harm, but no benefit either.
Authority
There is a general rule that determines that older content las vegas email list is more relevant than newer content. Although it is quite important, this issue has been changing little by little. Some updates to Google's algorithm have revised this issue. Therefore, authority consists of a series of combined factors.
Location
It is an important ranking factor, because the results will appear according to your location and that of the user. If the user is in Florianópolis, for example, and searches for digital marketing agencies , results from that region will be prioritized. In turn, if you want to have Thai food for lunch in São Paulo, the restaurants closest to you will be checked.
Social
This is the last aspect, which is related to engagement and mentions on social media. These factors affect rankings because Google understands that your brand is relevant when it has a good number of interactions. This is how you gain even more authority and relevance through Search Engine Optimization.
What are the advantages of SEO?
The explanation so far makes it clear that there are many factors to consider when optimizing for search engines. However, there are many advantages to relying on these practices. After all, a company that is not seen on Google practically does not exist, right?
Understanding your own behavior as a user helps you understand the advantages of SEO. In any case, we will explain the main ones below. Check it out!
Improved Google positioning
Website optimization techniques have the main objective of improving your page's ranking on Google. The goal is to be in a good position to increase your chances of receiving clicks, especially since 75% of readers only look at the first page when doing a search.
Increase in sales
Attracting a larger number of readers increases the chance of gaining leads and, consequently, closing more deals. There is a natural increase in the percentage of sales, also because more people visit the website and get in touch.