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The best feature of a marketing strategy like gamification is the fun it generates. The Goals of Gamification in Marketing Goals of gamification in marketing Engaging and entertaining the audience is just one aspect of this marketing strategy. Here are some more: Brand awareness . The word of mouth that gamification generates is the result of its ability to excite people who until that moment did not know that brand or, in any case, felt little connection to it. Call to action . To play (and try to win) the public is asked to perform specific actions. Both directly and indirectly. As in the case of the FantaSanremo just mentioned: to know the results you are not required to watch the Festival, but you are driven to do so by curiosity to see how this virtual competition proceeds.


User Generated Content . In other words, the uk number list creation of content and its sharing on social networks by the public. This is a very important aspect, given the danger we talked about a few days ago: the risk of having only one traffic channel . User data collection . In a time like the current one, where we are witnessing a “war” against cookies, zero party data is the most effective solution. Do you have a bar or a pizzeria? Do as Starbucks does, retain your customers with a simple and economical virtual loyalty card Starbucks Rewards Study Starbucks Rewards and discover how you too can implement a gamification marketing strategy to build customer loyalty through play.




Here are 3 simple steps to start receiving Starbucks rewards: Download the app. Earn stars for every purchase. (1 star per dollar if you pay with cash or credit card. 2 stars per dollar if you use the Starbucks prepaid card. Even 3 if you pay using their personalized Visa credit card.) As you earn stars, you can redeem them for rewards, like baked goods, sandwiches, salads, drinks, and more. If you're now thinking: "ok, great idea, but how much would it cost me to make an app like this?". There are several tailor-made solutions online for small and medium-sized businesses, such as, for example, PassFacile .