How did Czech Republic and Seychelles come into our lives?

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Well, the equivalent of that in the life of an SEO professional is opening Google Analytics, seeing an increase in organic traffic, and discovering that it was all a lie.

That's exactly what happened to us at Rock Content in early August.

Almost overnight, we started receiving a lot of traffic from two places that never appeared in our rankings: Czech Republic and Seychelles.

After some research, we realized that this was happening with bulgaria consumer mobile number list several other websites on the Internet. And then we concluded: the traffic was fake.

A sad story full of broken dreams and unfulfilled goals, right? But a story that brought valuable lessons for the whole team, and that I want to share with you now.

In this post, you'll learn how our investigation went and what to do when your site receives fake traffic.

It all started on August 4th, when our US blog traffic (which had been steady throughout June) grew by 37% overnight.


By August 8th we were already receiving almost double the traffic compared to a day in June.

The first thing I did was identify the source of this traffic in the Acquisition Reports section of Google Analytics. Maybe it was a spike in paid traffic coming from some campaign. Maybe we went viral on social media, who knows?

But no, it was actually an increase in organic traffic. This already struck me as strange, because Rock Content has never behaved in such a volatile way.

Then I did something I usually do: I put “Country” as a secondary dimension in Analytics. And this was the result.