The fact is that brand fans adhere

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The manufacturers of mint and citrus would seem to computer gamers like the “aroma of the console”. IKEA and designer Katie Irie. The Swedish company often releases fashion collections with the participation of famous designers. A striking example of such a collaboration is the fabulous 2016 "GILTIG" line with motifs created by London designer Katie Eary. The series included kitchen utensils, floor lamps, fabrics, decorative pillows. The outrageous products, decorated with recognizable prints in bright colors, were sold out within a few weeks of the presentation. "Off-white" and "Rimowa".

The result of the companies' collaboration is a twitter database suitcase. Its owner does not have to worry about personal belongings getting lost at the airport, but will have to think twice before taking anything on a trip. Mistakes in Planning a Collaboration Strategy The phenomenon of collaborations is now the subject of books and biopics. For example, business analyst Morten Hansen conducted a study of this topic and concluded that the main quality of an effective partnership is meaningfulness.

Otherwise, all the work is a waste of resources. Hansen's book Collaboration: How to Move from Competition to Cooperation uses the concept of rational collaboration. The latter does not accept partnerships when there are many disagreements and insufficient motivation to achieve the goal. Brands can face problems if the following nuances were missed when preparing the strategy: Too different cultures. Nothing will come of working in a hostile environment.