How does WhatsApp make money?

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WhatsApp , one of the world's leading messaging platforms, is widely used by millions of people to exchange messages and make calls, all for free.

But if it doesn't charge users and doesn't display ads, how does it make money?

Let’s explore the main ways the app is monetized and how it stands out among other messaging apps .

How WhatsApp Monetizes Businesses
WhatsApp doesn't charge people who use the app for personal conversations, but it makes pakistan phone number library money from companies that use the platform to communicate with their customers.

Businesses can send messages on WhatsApp to promote their products, provide support, or close sales. This communication can be done directly in the chat. This allows the app to become a powerful tool for businesses.

For example, some companies already allow customers to buy products, book flights and even make payments directly through the app. In addition, they pay to advertise on Facebook or Instagram with links that lead directly to conversations. This integration between Meta’s platforms generates billions of dollars.