When analyzing a digital marketing strategy, we are often bombarded with countless metrics, but you don’t need to analyze them all at once. To do this, it is important to focus on content marketing and SEO KPIs first.
After all, this way, you will be filtering only the necessary information , to understand if everything is performing as it should.
Knowing this, we have prepared a special article to list high school senior mailing list the main performance indicators that are fundamental to your strategy. I hope you enjoy it and enjoy reading!
1. Keyword Ranking
Keyword ranking refers to the positioning result that a given domain has within search engines, with terms that lead to its pages.
We can consider that the result is effective when the ranked terms are relevant and the search volumes are considerably high . It is an important metric to attract people to the site organically (not paid).
According to Demand Gen's 2020 Report , around 67% of respondents rely on content to research and inform purchasing decisions . That's why using keyword ranking as a performance indicator is so important — if your brand appears at the top of search results, it's more likely to become a reference for potential customers.
2. Reduction of tracking errors
Googlebot — Google's indexing robot — is responsible for crawling the Internet in milliseconds, searching for content that is relevant to the user.
However, more important than a well-written article is having a well-developed website to avoid tracking errors.
Crawl errors identified by Search Console are issues that cause Googlebot to fail to identify a specific page on your site (or even your entire site). Some of the most common errors include: