Just to name a few. But let's get straight list of phone numbers in philippines to today's topic. How FantaSanremo managed to rejuvenate the Festival FantasySanremo Let's start, first of all, from the definition of gamification: “an activity that, borrowing engagement techniques from the world of games, is applied to an external content in order to make it even more exciting” . Through the game, therefore, the gamification strategy pursues the same marketing objectives as other more common techniques: making the involved audience the protagonist by providing a different motivation to bind them to the brand. Take the famous game of Fantacalcio but, instead of football, link it to the Sanremo Festival.
It uses the same basic rules: each player has 100 credits (called, for the occasion, Baudi) at his disposal and must use them to create his own virtual team of 5 artists. Add creativity and irony: winning the Festival earns the artist 50 points, but the bonuses and penalties are incredibly higher. Saying the phrase " " is worth 20 points, "Papalina" even 50. The result was explosive precisely because it managed to involve almost all the artists in this game. A competition within a competition in which the singers were the ones having the most fun. Here is a whole new reason to follow Sanremo: not so much to listen to the songs, but to find out what the artists in your virtual team will be willing to do to earn you points.