Learn now how to boost your business with email marketing

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E -mail Marketing is a method that allows direct marketing, where it is possible to verify the return generated, through analysis and reports.

This means optimized campaigns are created, serving as a means of communication between people, and then between consumers and brands.

It is a digital marketing method that emerged long before social media and is capable of increasing a business's profits. Find out more about it below.

Email Marketing: A Tool That Never Gets Old
E-mail Marketing emerged a long time ago, with the aim of bringing companies and customers closer together , that is, it helps to maintain a relationship with consumers.

This makes it possible to generate results with qualified sales and even retain customers.

The message reaches interested parties – target audience – showing products and/or services, among other things.

Two interesting topics about this tool:

Scope
As the number of people using email continues to grow, it continues to be a viable tool for marketing , just like other social networks.

Ignoring the possibilities that email can bring to colombia whatsapp lead your brand means missing out on opportunities to become an authority or increase the number of people who know about your product.

85% of people use their cell phones to check emails, and they spend almost 5 hours a day checking emails (work and personal).

Segmentation
Segmentation is a way of sending personalized messages via email , and allows for greater impact and engagement from your registered emails.

It is possible to segment in a generalized or specific way, but always taking into account the characteristics of your target audience, their position in the company, previous purchases they have made and the sales funnel.

If the public has never bought anything, that needs to be factored into the equation.

To perform good segmentation, have an updated email database and always feed it with new emails.

To maintain close contacts, you can send relevant content, e-books or spreadsheets, and this way the public can stay interested.

digital-marketing
But how to write emails?
To write good emails, you need to be consistent and avoid grammatical errors, so it's a good idea to involve the customer in what you write.

Get their attention, create a message that motivates them to buy or makes them aware of your brand/product.

Sending random emails to people who are not part of the company's target audience is shooting yourself in the foot, so select the persona.

Here are some steps to have an efficient email flow.

Have a Template
The first step is to create a template. Do you know what this is?

The template is to use formats that are provided to leave your email with the appropriate formatting for the message you want to convey.

You can use an HTML template or use the ready-made ones offered through marketing management tools.

Look for a responsive template for email marketing, adapted to devices, which allows for the proper inclusion of images.

The tip is not to create an email with just images , as several providers may classify email marketing as spam.

Build an Email List
An email list declines by around 22.5% per year due to old account abandonment, address changes, and contacts opting out of your list.

Therefore, the most appropriate thing to do is to build a suitable and constantly updated contact list.

Keep the text short
Did you know that there are studies that say that the human attention span is 8 seconds? Well, you only attract people's attention for 8 seconds.

In other words, this means that you need to be very clear and to the point when writing emails .

Use good language
When writing emails, think about who you are communicating with: what is the profile (or persona) of your emails?

That is, man, woman, unemployed, entrepreneur, freelancer.

Direct your emails in the way you speak or in the content you deliver.

In this regard, the tone of the conversation must also be established – What is the appropriate pronoun of address? Madam, Sir, You?

Types of Email Marketing
Newsletter
A good way to communicate with customers and nurture a good relationship is through a Newsletter.

This type usually has a good range of interests, as it deals with different subjects that are of interest to the subscriber.

With it, you can also promote a product and share tips through lists.

Sharing content and materials through content marketing is also an excellent way to leverage your brand.

Promotional Email
This type of email is what “promotes an offer” .

It could be free content or even a product. In other words:

Physical products;
Digital Services and Products;
Free digital products (eBooks and other types of digital materials).
Welcome Email Marketing
This type of email has the function of activating the receipt of these emails by the user , mainly encouraging the potential customer to buy, providing them with relevant information.

Welcome email marketing increases the return rate.

This provides the customer with relevant information about the brand, showing them how to proceed to make their next purchase.

Email to Inactive Customers
For users who are inactive, it is interesting to send them emails, as an attempt to bring them back.

One way to do this is to show an interesting offer, aligned with the persona who will receive this promotion .

It is important that segmentation and good content are created at this point, so that people feel good about receiving the email, generating good return rates.

Use a Tool to Manage Your Business
As seen, Email Marketing is a great tool for people to constantly remember your brand and come back to make purchases with good promotions or informative content.

But, to complement this, efficient management is needed, with well-made sales and products in stock , and this is only possible with a qualified system.

That's why Soften is on the market, helping businesspeople with optimized systems that help organize a company's processes.