This is an underused tool for market research. However, it can be very helpful in generating keyword ideas from a phrase.
It also provides information on search volume, competition and search intent for each keyword.
SEMrush Topic Research Tool
It is designed to show relevant topics that relate to your business and allows you to discover the trending or most searched topics within the sector.
Keyword Difficulty Tool
A tool that will let you know how difficult it can be to position a keyword within the first search results. It gives you a difficulty score ranging from 1 to 100.
Keyword gap
Keyword Gap allows you to improve and modify strategies or content if necessary to achieve better results.
Organic traffic insights
Organic Traffic Insight is designed to see how much traffic your website is getting from the keywords you've targeted. This can help you see which keywords are performing well and which ones need more work.
Once you have made your list of keywords, it is time to evaluate them singapore business mailing list trmine which ones are the most valuable for your business to achieve a good presence on the Internet.
A correct evaluation of your keywords will allow you to enjoy a solid online presence.
However, it is not all a matter of personal criteria: it is important to take into account factors such as search volume, competition, intent, keyword length and even consider the most relevant ones for users.
For a successful and strategic keyword evaluation, we recommend using the aforementioned research tools.
Possible Keyword Rankings
Keywords can be classified in several ways. The most common classifications are as follows.
Keywords by search intent
Keywords can be classified according to the search intent of users. There are three main types of search intent: informational, transactional, and navigational.
Informative keywords
Users are searching for information on a specific topic. For example, “World War II History.” Content created around informational keywords should provide comprehensive answers that focus on the user’s needs.