The competition for a job in the job market has never been as fierce as in recent months. According to the IBGE (Brazilian Institute of Geography and Statistics), the number of unemployed people reached 12 million in 2016 – a scenario driven by the country's economic recession.
In light of this, competition increases and it is necessary to stand out in order to at least get an interview opportunity. Although factors such as good relationships and professional recommendations are fundamental in the communications area, marketing professionals must pay special attention to their resume.
After all, it will be the entry (and cut-off) line for a possible taiwan whatsapp data interview.
And why worry about the resume?
Simple. Resumes are usually selected by keyword. One of the first filters used is fluency in English and the qualifications of the educational institution. At this stage, many candidates are automatically eliminated.
Let's imagine that a pharmaceutical company is looking for a product manager. Your experience and the results you've achieved will certainly be the deciding factors in making the choice. However, without a good resume, the professional may not even have a chance of getting there.
Here are three marketing tips that you should pay attention to to stand out in an opportunity.
1 – Take care of your career
Taking care of your career development is a key point to having a differentiated CV.
Therefore, as soon as you enter the job market, it is important to set goals and objectives for your development. This involves defining the courses you want to take and improving the skills necessary to evolve professionally.
2 – Improve your knowledge
Another important factor is developing and improving soft skills. Knowing how to prepare and conduct a presentation and persuade in a negotiation, as well as developing initiative and the ability to complete projects are points that will help to enrich your resume.
Additionally, it is also important to include any upward and lateral experiences you have had within an organization. For example, explain to the interviewer that you started as an analyst, then moved on to work as a key account (sales) and a few months later returned to your department in a supervisory/leadership position.
The systemic vision of the business is an important differentiator and adds value to the professional trajectory.
3 – Build success stories
Solve problems. You will only be hired if you generate more financial results than the salary for your position. That's why it's important to add success stories to your resume. This will make all the difference.
Manage your career as if it were your own company. This way, you will certainly have an attractive resume and stand out in the job market.