Page speed has been considered a major SEO ranking factor for years. Google wants to improve the user experience on the web, and fast loading websites certainly do that.
Just recently, in July 2018, Google announced an update to their search engine algorithm focused on mobile page speed. If your site is not yet loading fast enough on mobile devices, fix it before your site is penalized with a ranking drop.
Use Google's tool to check your site's speed on mobile devices.
Mobile Friendly
Speaking of mobile devices, mobile friendliness is another important philippines phone number example SEO ranking factor. These days, more people use mobile devices than desktop computers to search the web. This is one of the reasons for the changes in how Google ranks search results.
Mobile-first indexing is now a reality. This means that Google will first pull results from sites that are optimized for mobile devices, rather than sites that are designed for desktop computers. If your site isn’t optimized for mobile, you risk falling behind, at least in terms of SEO.
Many of the SEO ranking factors we’ll cover in this article will help you build a foundation for good search engine rankings, but you also need to ensure that your users have a good experience when they land on your site.
Do you have a responsive website that automatically resizes to fit the device?
Do you use large fonts to ensure good readability on a small screen?
Accessibility and ease of navigation, including making it easier for the user to click buttons
Ensuring that important content is not hidden by interstitial ads
Domain Age, URL and Authority
Did you know that nearly 60% of sites that rank #1 in Google are at least three years old? Ahrefs data on two million sites suggests that very few sites reach that position in less than a year. So if you’ve had your site for a while and have optimized it using the advice in this article, you’re already ahead of your competition.
In some cases, the domain name is important. While Google has penalized exact match domains (those where the keyword is in the URL), this penalty generally applies to spammy sites with poor quality content.
Other studies show that domains that have the keyword in the URL and are considered relevant, valuable, and high-quality can increase their rankings as a result. However, if you already have an established website, you don’t need to look for an exact match domain for your business. Focus on a URL that reflects your business and optimize it instead.