A good blog post outline is a writer’s superpower. It compresses the research phase into an easy-to-use framework for the writer to effectively build their story. To create an outline that gives your writers that superpower, you need a process, which we talk about below, and a comprehensive tool like ClickUp .
1. Brainstorming and conclusions
The first step in creating an outline is to know what your blog post is about. Depending on your organization, area of expertise, audience, and subject matter experts, you will have a starting point. From there.
Diverse brainstorming
Let's say you work for a software company that builds AI solutions for developers, you can brainstorm in the following ways.
Internet Search : Google search for terms related to “AI for developers” and see what australia accountant email list comes up; Quora or Reddit can also help
Social media : Follow influencers in your field of work and keep track of what they say
Competitor Research : Look at what organizations similar to yours or in the same industry are publishing
Interviews : Talk to developers who use AI about what they are looking for. If they don't use AI, ask them why.
Keyword Research : Try keyword tools to see all the directly and indirectly related search terms
Internal Data : Ask your sales and customer success teams about the most common questions/concerns users have
To greatly simplify this process, use an AI tool. For example, ClickUp Brain helps you generate ideas for new blog posts in a snap. Ask a question and get ideas to get started. From there, refine your ideas with ClickUp Brain or on your own.
Use ClickUp Brain to brainstorm or create a blog post outline
Bonus Reading: How to Use AI in Content Marketing Once you have a few ideas, pick one to sketch out. Let’s go with the idea of “how to use AI for code.” It’s time to identify the key for the reader.
Define your idea to take away
How-to articles are a big hit on the internet. The flip side is that there is also a lot of competition for these keywords. So choose your keyword carefully. In this case, it could be something like "end-to-end process of integrating AI into everyday code"
Steps to writing a blog post outline
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