Social networks combine almost all methods of social proof. These are reviews, comments, overviews, opinions of media personalities, counters, word of mouth, etc. At the same time, people spend more and more time on social networks every day, which is confirmed by research.
Datareportal, We Are Social and Meltwater published usa telegram database the annual Digital 2024 Global Overview Report . In it, they analyzed that in February of this year, the number of social media users in Russia reached 106 million people (73.5% of the country's total population). The average time spent surfing social networks is 2 hours 21 minutes. Among the most popular services are Telegram and VKontakte.
Verification
Most often, verification is understood as a check mark next to the name, which indicates authenticity and security. The first Russian social network to implement verification was VKontakte. Now you can even verify your account on the marketplace.
If you see this check mark, then in 90% of cases it means that the product is genuine and the seller can be trusted. The same applies to opinion leaders. It is generally accepted that people who receive a check mark have achieved certain successes, so their words will be a priority.