Scroll down to the “Organic Top Position Changes” section, click the “Lost” tab , and click the blue “ See all #keywords ” button.
"Organic Position Changes" section.
Shows all the keywords your competitor has recently lost, along with the URL's ranking for each keyword.
"Lost Organic Positions" table in Organic Research with "Keyword" and "URL" columns highlighted
Review the lost keywords with the biggest traffic changes. Target these keywords (as long as they are relevant) to increase your traffic.
"Organic Positions Lost" table in Organic Research philippine number list with "Traffic Change" column highlighted
To determine what types of content to create for lost keywords, look at the “Intent” column. Or the reason a user searched for that term.
"Lost Ecological Positions" table in Ecological Research with "Intent" column highlighted
The four key words are
Informative: Search engines want information on a topic
Navigational: Search engines want to find a specific page (such as an information or pricing page)
Commercials: Search engines want to rese
arch brands or services
Transactional: Searchers want to complete an action (such as making a purchase)
Keyword intent can help you determine what types of content to write. For example, you might want to write a blog post for an informational search or create a product page for a transactional search.
7. Other questions from users
People Also Ask is a feature in Google search results that displays questions related to search queries. It is especially useful for finding new long-tail keywords , which are very specific search queries.
If the People also ask box is present, you can usually find it near the top of the search results.